About

Hello! I'm Nufar, a product person living and working in London. Currently, I work at the LEGO group, helping tech teams work well together and deliver great products. Before coming to LEGO, I was the Chief Product Officer at Applied, a tech-for-good startup using behavioural science to debias hiring. I geek out over all things Product Management, building high performing teams, and using psychology and behavioural science.

This website is my experiment in vibe coding, using Cursor and learning as I go.

Experience

Senior Manager Specialist, Product & Agile coach @ LEGO

May 2024 - Now

Working with tech teams to improve delivery and collaboration, and be happy shipping great products.

Chief Product Officer @ Applied

January 2021 - May 2024

Leading product strategy and development at Applied, building product, design and customer support teams and using behavioural science to debias flawed hiring processes.

Senior Product Manager @ Bud

July 2018 - January 2021

• Strategy and full lifecycle of a B2C app: discovery, user research, design and build; setting cross-team release processes. Managing and owning product roadmaps and backlog; coaching and improving the use of agile methodologies across teams. • Developing B2C app alongside B2B platform API externalisation: product management for two cross functional teams. B2B Platform product management: from monolith to cloud-based microservices. Stakeholder management across commercial and product teams, including client-facing workshops, customer success, product marketing, risk and compliance.

Co-Founder and Product Consultant @ Collectively

December 2016 - June 2018

Co-Founded and ran a consultancy for integrating community into building and managing businesses. Guided clients on business set up and design; Created frameworks and processes; Designed and ran consulting projects and workshops for early stage startups across the US and UK. Industries include travel, education, mobility and health. Presented a masterclass on community creation for Tech North Startup Summit (part of Tech City UK), for ±30 startups.

Strategy Consultant (Product Optimisation) @ Qubit

April 2017 - April 2018

Lead professional services point of contact for clients in the finance and travel industry; directed and monitored client project execution, development and releases. Identified and detailed client digital strategy needs and KPIs for the planning, design and execution of personalisation and feature testing roadmaps.

Project Manager @ Qubit

May 2016 - April 2017

Main point of contact for project execution for finance and publishing clients, from onboarding, kickoff and initial benchmarking through to execution of strategy. Managed delivery of A/B testing and personalisation. Managed all project communications, including onboarding, quarterly reviews, ongoing workshops and presentations.

Product Manager @ Travelsys

July 2015 - April 2016

Worked with the director of a new startup on concept and (hardware) product development, defining features and functions; executed with distributed engineering and design teams from an idea through to physical prototype. Go to market and marketing strategy, analysis of distribution channels.